Terms of Service

1. Who you are dealing with

Portalora is a service operated by Sverige Analytics AB, a limited company registered in Sweden. Where these terms say “we”, “us” or “Portalora”, they mean that company. “You” means the person or organisation holding the account.

2. What these terms cover

They cover everything we offer under the name Portalora: the dashboard at dashboard.portalora.com, the generation of websites, the hosting of those websites on addresses ending in .web.portalora.com, and the hosting of a site on a domain name of your own.

You accept these terms when you create an account. If you do not accept them, do not create one. If you are agreeing on behalf of a company, an association or any other organisation, you confirm that you are allowed to do so, and “you” then means that organisation.

Our Privacy Policy explains what we do with personal data and forms part of this agreement.

3. Your account

You need an account to use Portalora. To hold one you must be at least 16 years old, or old enough to enter into a binding agreement where you live, whichever is higher.

• Give a real email address that you control. It is how you sign in, how we send the one-time code that completes every login, and how we reach you about your sites.
• Keep your password and your email account secure. Anything done through your account is treated as done by you, unless you tell us it was not and we can see otherwise.
• Tell us promptly at hello@portalora.com if you think someone else has reached your account. You can also sign every other device out from the account page.
• One account per person or organisation. Creating several accounts to get around the usage limits in section 8 is a breach of these terms.

4. What Portalora does

You answer a few questions about the website you want. We send that description to an AI model, which returns the files of a website; we write those files, publish them, and serve them on the internet. Later you ask for changes in ordinary sentences, and each change produces a new version of the site.

Every site is static. It is made of pages, styles, images and client-side scripts, and nothing runs on our servers on behalf of your site. That is a deliberate limit, and it means Portalora cannot make:

• a shop with a checkout, a cart or payments;
• a login, a member area or anything holding accounts for your own visitors;
• a database, a booking system, or a form that stores what people submit;
• anything that has to run code on a server when a visitor arrives.

Included with every site, paid or not: an address of the form yourname.web.portalora.com, hosting, and an HTTPS certificate that we obtain and renew for you. Pointing your own domain name at a site and uploading your own pictures belong to the paid plan. Section 8 sets out what each plan allows, and section 11 is what the paid one costs.

5. Your content

“Your content” means everything you put into Portalora and everything that comes out for you: the description you write, the changes you ask for, the pictures you upload, and the pages generated for your site.

Your content stays yours. We claim no ownership of it. To be able to run the service at all we need your permission to handle it, so you grant us a non-exclusive, worldwide, royalty-free licence to store, copy, adapt, process and publish your content — but only for the purpose of providing Portalora to you. That licence ends when the content is deleted, apart from copies sitting in backups until they age out.

You are responsible for what you put in. By uploading or publishing it you confirm that:

• you own it, or otherwise have the right to use and publish it;
• publishing it breaks no law and no one else’s rights;
• where it contains personal data about other people — photographs of customers, staff names, testimonials — you have the right to publish that data, and you are the controller of it. See section 7 of the Privacy Policy.

We do not review sites before they go live and we are under no duty to monitor them. If content is reported to us, or we otherwise become aware of it, we may act under section 12.

6. Content made by AI

Your website is written by an AI model. That is the point of the service, and it has consequences you should understand before you publish.

• Check it before you rely on it. A model can produce text that is plausible and wrong. Opening hours, prices, addresses, phone numbers, claims about what you do, anything with a legal or safety edge to it — read it before you share the site. You are the publisher of your website and you are responsible for what it says.
• Output is not exclusive. Similar descriptions produce similar results, so wording or layout on your site may resemble another site made the same way. We cannot and do not promise that anything generated is original, or that it can be protected by copyright — in several countries purely machine-generated material cannot be.
• It is not advice. Text generated for your site is not legal, medical, financial or professional advice, whatever it happens to sound like.
• Results vary. The same request will not produce the same site twice, and a build can fail. If a build fails, the version of your site that was live keeps serving.

To the extent we hold any rights in the output produced for you, we assign them to you. Any rights we cannot assign, we licence to you without restriction.

7. What you may not publish

Portalora is for real websites for real people and businesses. You may not use it for any of the following, and doing so is a serious breach of these terms:

• anything unlawful under Swedish or EU law, or under the law where your visitors are;
• material that infringes someone else’s copyright, trade mark, design or other rights, including passing yourself off as another business;
• deception aimed at people: phishing, fake shops, fake reviews, impersonation of a person, company or public body, or a page pretending to be a service it is not;
• malware, or any page built to distribute or trigger it;
• sexual material involving minors, or any depiction of the sexual exploitation of a child — this is reported to the authorities, not merely removed;
• incitement to violence, harassment of an identifiable person, or material that attacks people over ethnicity, religion, disability, sexual orientation or gender identity;
• spam, doorway pages, link farms, cloaking or anything else whose purpose is to manipulate search results rather than to be read;
• content sold or used to defraud: bogus investment schemes, counterfeit goods, forged documents, prescription medicines offered without lawful basis;
• attempts to attack the platform: probing it for weaknesses without our written permission, working around the usage limits, scraping the dashboard, or trying to reach another customer’s account, sites or files.

Lawful adult businesses, clinical and health subjects, and identity terms are not on this list and are not blocked. What matters is the conduct above, not the industry.

Site addresses come out of the same principle. We reserve names that would be confusing or misleading — names suggesting they are part of Portalora, infrastructure names, obscene names — and we may reclaim one that turns out to be misleading. Your free address is also not a domain name you own; you cannot sell or transfer it.

8. Fair use and limits

Generating a website costs us real money on every build, and everyone shares the same machine. So the service has limits. They are set at a level a normal user never notices, and they are what stops one account spoiling the service for the rest.

These apply to every account, whatever it pays:

• a description or change request of up to 4 000 characters, and a cap on how much a single change may produce;
• one build at a time per account; a second request waits its turn;
• up to 40 pictures per site, and up to 25 MB in one upload before we compress it;
• the five most recent versions of a site are kept, and a change can be undone outright for an hour after it is published; older versions are removed.

These depend on the plan the site is on:

• A free site gets three changes in any rolling twenty-four hours. Building the site in the first place does not count against that, and neither does a build that fails. It gets no picture uploads, and a free account may hold 3 sites.
• A site on Plus can be changed whenever you want, and gets 10 MB of pictures after compression. One paid site raises the whole account to 10 sites.

There is no daily quota on a paid site. What bounds a single request is the size of one change rather than how many you ask for, and above everything sits a platform-wide ceiling we may apply in an emergency. We may adjust these limits as the service grows. If a change would materially reduce what you already have, we will tell you first. Automated or bulk generation of sites, and reselling the generation capacity your account is given, are not permitted.

9. Your own domain name

You can point a domain you own at your site. A few things follow from that:

• You must actually control the domain. We verify it through DNS before serving anything on it, and nothing is served or certificated for a domain that has not passed that check.
• You buy and renew the domain yourself, from your own registrar. We are not your registrar, we do not hold your domain, and if it expires your site stops being reachable on it.
• We obtain the HTTPS certificate for you from a public certificate authority. As with every certificate on the public web, the domain name is recorded in public Certificate Transparency logs.
• One domain per site, and it may not be inside our own portalora.com zone.
• A custom domain is part of the paid plan. If the plan ends, we stop serving the site on that domain and stop renewing its certificate — the domain stays yours, the site stays online at its yourname.web.portalora.com address, and upgrading again puts the domain back.

10. Availability and support

We work to keep Portalora up and your sites reachable, but we do not offer a guaranteed level of service. There is no uptime commitment, no support response time, and no credit or refund tied to downtime.

We will take the service down when we need to maintain it, and we try to do that when it disturbs fewest people. Generated sites are static files served from disk, so they normally keep serving even while the dashboard is unavailable.

Support is by email at hello@portalora.com. We answer as quickly as we reasonably can.

Keep your own copy of anything you would be sorry to lose — text, pictures, the details on your site. We take backups for our own operational purposes, but you should not treat Portalora as the only place your material exists.

11. Price and payment

Building a website, publishing it and keeping it online at its yourname.web.portalora.com address costs nothing, and is not a trial that runs out. No card is needed to start, and you will never be charged without choosing a price first.

Plus costs €4.75 per month and is bought per site. It adds your own domain name, your own pictures and changes whenever you want them, and one paid site lifts how many sites the whole account may hold. The pricing page is the full description of what each plan includes; section 8 sets out the limits that go with them.

How the charge works

• Payments are taken by Mollie B.V., a payment provider in the Netherlands. You enter your card or bank details on Mollie’s own page and they never reach us. Mollie emails a receipt for every payment.
• Upgrading a site sends you to a checkout for the first month, which also sets up the arrangement to charge you again.
• After that, the same amount is taken for that site once a month, on the same day of the month, until you cancel. Each upgraded site is charged separately.
• Prices are in euros and exclude any VAT that applies where you are; the amount shown is the amount taken. If you are a business elsewhere in the EU, accounting for VAT is your side of it.

If a payment does not go through

Cards expire and banks decline things. Mollie retries a failed charge over several days, and we keep the site’s paid features running for a week past the end of the period you paid for while that happens. If the money is never collected, the site simply returns to the free plan: nothing is deleted, your pictures and your versions stay, the site keeps serving on its yourname.web.portalora.com address, and only your own domain stops being served. Upgrading again puts it back.

If the price changes

We will email the address on your account at least 30 days before a new price applies to you, and it takes effect at your next renewal and never mid-period. If you do not want to pay it, cancel before then — section 12 says how.

Refunds

Cancelling stops the next charge rather than refunding the current month: you keep what you have paid for until the period ends. There are two exceptions, and we will not be difficult about either — a consumer withdrawing under section 16, and money taken for something you did not get.

12. Ending the agreement

By you

You can stop at any time. Delete a site from its settings page, or ask us to close your account entirely by writing to hello@portalora.com from the address on the account. Deleting a site removes its files, its pictures and its web address, and cannot be undone.

Cancelling a paid plan

Cancel Plus on the site’s own page, under Plan. Cancelling stops the next charge; it does not cut short what you have already paid for. The site keeps its paid features until the end of that period and then returns to the free plan, with nothing deleted.

Deleting a paid site cancels its plan at the same time, so no further payment is taken for it. The days you had already paid for are not refunded — if that matters, cancel and let the period run out instead of deleting straight away.

By us

We may suspend or remove a site, or close an account, if:

• it breaks section 7, or the account is used to get around section 8;
• we are legally required to act, or receive a valid complaint we must respond to;
• the account is putting the platform or other customers at risk;
• the account has been dormant with no site for a long period, after we have written to you.

Where the situation allows it we tell you first and give you a chance to put it right. Where it does not — unlawful material, an active attack, an order we must obey — we act first and tell you afterwards. If you think we got it wrong, reply to us; we will look at it properly, and we will restore a site we removed in error.

Either way

We may also discontinue Portalora as a whole. If we do, we will give you at least 30 days’ notice by email so you can take copies of your sites.

When an account closes, its sites stop being served and its data is deleted on the schedule in the Privacy Policy. Sections 5, 13, 14, 15 and 18 survive the end of this agreement.

13. Our own rights

Portalora itself — the platform, the dashboard, our software, the name and the logo — belongs to us, and nothing in these terms transfers any of it to you. You get the right to use the service while this agreement lasts, and no more. You may not copy, reverse engineer or resell the platform.

If you send us an idea or a suggestion, we may use it to improve Portalora without owing you anything for it. That is not a claim on anything else you own.

14. What we do not promise

The service is provided as it is. Beyond what the law requires of us — and for consumers the law requires a good deal, see section 16 — we make no warranties: not that the service will be uninterrupted or error-free, not that a generated site will suit a particular purpose, not that its content will be accurate, and not that your site will rank anywhere in particular in a search engine.

15. Our liability

We are liable for damage we cause through intent or gross negligence, for personal injury, and for anything else the law does not allow us to exclude. Nothing in these terms limits that.

Otherwise, and to the extent the law allows:

• we are not liable for indirect or consequential loss — lost profit, lost turnover, lost data, lost goodwill, or business interrupted;
• we are not liable for what a generated site says, or for a decision anyone takes on the strength of it;
• we are not liable for failures outside our control, including outages at our hosting provider, at the AI provider, at your domain registrar, or at a certificate authority;
• our total liability in any twelve-month period is limited to what you paid us in that period, or SEK 1 000 where the service was provided free of charge.

If you use Portalora as a business rather than as a consumer, you will cover us against third-party claims that arise from your content or from your breach of section 7.

16. If you are a consumer

If you use Portalora for purposes outside your trade or profession, you are a consumer, and mandatory Swedish and EU consumer law applies. Nothing in these terms takes away a right that law gives you; where a clause here conflicts with it, that law wins.

Distance contracts for digital services normally carry a 14-day right of withdrawal. Portalora begins performing immediately — the first website is generated within about a minute of you asking for it — so you are asked to agree to that immediate start. Nothing is charged for a free site, so withdrawing from one costs you nothing either: delete your sites and close your account whenever you like.

If you have bought Plus as a consumer, you may withdraw within 14 days of that purchase by writing to hello@portalora.com. We refund what you paid for that site, less a proportionate amount for the days it actually had its paid features — which is what the law provides for a service you asked us to begin straight away.

17. Changes to these terms

We may update these terms as the service changes or the law does. The version in force is always the one on this page, with its date at the top.

For a minor change — a clarification, a correction — publishing it here is enough. For a change that materially affects you, we will email the address on your account at least 30 days before it takes effect. If you do not accept the new terms, close your account before then; continuing to use Portalora after the date means you accept them.

18. Law and disputes

These terms are governed by Swedish law. If you are a consumer, this does not deprive you of the protection of the mandatory law of the country you live in.

Talk to us first — most things are settled in an email. If that does not work:

• Consumers may bring the matter to the Swedish National Board for Consumer Disputes (Allmänna reklamationsnämnden, ARN, Box 174, 101 23 Stockholm, arn.se), whose recommendations we follow, or to a court where they live.
• Business users agree that disputes are decided by the Swedish courts, with Umeå District Court as the court of first instance.

19. How to reach us

Version 1.1, in force from 23 August 2026. See also our Privacy Policy.